Sunland America / Brand guidelines

A brighter
point of view.

The energy of our original identity.
The clarity of a modern classic.
A shared language for everything we make.

Modern Classic / Sunland America

Selected direction: Modern Classic. This guide refines the selected concept into reusable artwork and rules for review. The centered Modern Classic logo is used throughout the staging website.

Energetic, with purpose.

Sunlight yellow, living green and turquoise preserve the character of the original mark.

Clear, by design.

Open space, confident type and direct language make complex development work easier to understand.

Grounded in the land.

A parent-company identity for conversations with landowners, communities and development partners.

01 / The logo

Familiar energy.
New clarity.

Sculpted currents form an open circular symbol. The Sunland name leads; the spaced AMERICA line is centered directly beneath it.

Primary / light surfacesSVG · PNG

Reversed / dark surfacesSVG · PNG

Stacked / vertical formatsSVG · PNG

Compact / horizontal formatsSVG · PNG

Single ink / positiveSVG · PNG

Single ink / reversedSVG · PNG

Wordmark / secondary useSVG · PNG

Symbol / avatars and small spacesSVG · PNG

Give the logo room.

Keep at least one quarter of the symbol’s width clear on every side. In partner layouts, keep both marks optically balanced and separate them by at least twice this space.

Primary lockup: minimum 180 CSS px wide.
Standalone symbol: minimum 24 CSS px.
Below 24 px, use the supplied favicon.
Print starting sizes: 38 mm lockup, 8 mm symbol. Proof with your printer.

Keep proportions. Never stretch, condense or rearrange the supplied artwork.

Keep orientation. The warm arc stays uppermost. Do not rotate or spin the symbol.

Keep it clean. No drop shadows, bevels, outlines or arbitrary recoloring.

Small, still recognizable.

Use the full-color symbol with white lettering on dark backgrounds. On photography, place the logo on a solid quiet panel; keep image details away from the lettering.

02 / Color

Bright accents.
Quiet foundations.

The original spectrum stays at the heart of the identity. Neutral surfaces give those colors room to work. Select a swatch to copy its HEX value.

Starting balance: 60% light surfaces · 25% charcoal · 15% color. Let imagery provide additional blue and green.

Use the supplied shared gradient in the logo. For supporting fields, use a 115° gradient: Sunlight → Golden hour (18%) → New growth (40%) → Emerald (60%) → Turquoise (80%) → Deep turquoise. Keep long text off gradients.

Text / background	Contrast	Normal text
Ink / Paper	13.99:1	Pass
Muted / Paper	6.25:1	Pass
Paper / Ink	13.99:1	Pass
Ink / Sun	10.19:1	Pass
Ink / Aqua	6.86:1	Pass
Paper / Aqua	2.04:1	Do not use

Ratios calculated from sRGB values. Normal text requires 4.5:1; large text requires 3:1. Bright logo colors are accents, not body-text colors. Status colors have separate semantic tokens; never use the brand gradient to indicate a form error. Print: convert with the printer’s ICC profile and approve a physical proof. No unverified CMYK or Pantone equivalents are specified.

03 / Typography

One family.
A confident voice.

Manrope is the core typeface for headings, paragraphs and interfaces. Its open forms echo Modern Classic without competing with the symbol.

Aa Bb

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & % + /

Try the typefaceWeight

The wordmark is artwork.

Sunland uses Manrope at weight 650. AMERICA uses weight 500 with generous tracking, centered beneath the visible Sunland lettering. The provided vector files contain outlined letters: use them instead of recreating the logo in a text box.

Available to the whole team.

Manrope is included under the SIL Open Font License. The kit contains the variable TTF for design tools and WOFF2 for websites. Use Arial, then sans-serif, as fallbacks; load with font-display: swap.

Download Manrope

Role	Size	Weight	Leading / tracking
Display	`clamp(3rem, 6vw, 6.5rem)`	500	1.02 / -0.055em
Heading	`clamp(2.25rem, 4vw, 4rem)`	500	1.08 / -0.045em
Title	`1.5rem`	600	1.25 / -0.025em
Body	`1rem`	400	1.7 / 0
Label	`0.875rem`	600	1.4 / 0.05em

Display: 48–104 px. Section headings: 36–64 px. Keep body copy at 16 px minimum and roughly 45–65 characters per line. Labels use 14 px; tiny captions are secondary only. Use tabular numerals for comparative data.

Applied type / illustrative copy

Good groundwork.
Clear possibilities.

Every site starts with a closer look at the land, its context and the path ahead. Explain the opportunity in plain language, then make the next step clear.

Explore the applications

Sample units: 24 acres · 18 months · 100 MW — formatting examples only.

04 / Voice

Clarity builds
confidence.

Write like a knowledgeable development partner: direct, considered and approachable. Make the next step useful rather than making the claim bigger.

Clear over complex

Use: We assess land, grid access and the approvals a project may need.

Avoid: We leverage a synergistic end-to-end ecosystem.

Specific over sweeping

Use: Describe the current milestone, the evidence and what remains to be resolved.

Avoid: Our projects deliver guaranteed returns.

Grounded optimism

Use: A site may offer potential. Suitability depends on further assessment.

Avoid: Every acre is an energy opportunity.

A useful next step

Use: Share the location and a few details about your property.

Avoid: Unlock the limitless future today.

Message hierarchy

Company descriptor: Utility-scale energy storage developer.
Proposed brand line: Good groundwork. Clear possibilities.
Service explanation: Describe land evaluation, approvals and development in that order.
Next step: Invite a specific conversation or piece of information.

The descriptor and development sequence follow existing company website copy. The brand line and samples above are proposed language, not new business claims. Any capacity, schedule, project status, ownership or investment outcome needs current supporting evidence.

For landowners

Explain the process and information needed. Use ordinary words and answer the practical questions first.

For partners

Be concise about scope, responsibilities, milestones and unresolved dependencies.

For communities

Listen, acknowledge questions and explain the project context without promising an outcome.

05 / Imagery

A world with
room to grow.

Use the established Verdant model world: sculpted green terrain, open blue skies, precise white structures and soft natural light. Vary the story and camera angle, not the visual language.

Conceptual Verdant illustration: The wider landscape — **The wider landscape**Wide 16:9 or 16:7. Establish land, sky and infrastructure together; leave open sky or terrain for adjacent copy.

Conceptual Verdant illustration: Land and possibility — **Land and possibility**Three-quarter model view. Show terrain and boundaries; use 16:10 crops without cutting away site context.

Conceptual Verdant illustration: People and planning — **People and planning**Show considered human activity at model scale. Avoid stock handshakes and unverified real team portraits.

Conceptual Verdant illustration: Technology and detail — **Technology and detail**Quiet studio or landscape compositions. Preserve plausible equipment and generous spacing.

Conceptual Verdant illustration: Place and connection — **Place and connection**Give communities and surrounding land context. Avoid suggesting that a conceptual scene is a completed Sunland project.

These are generated concept illustrations from the staging-site artwork library, not photographs of owned sites or completed projects. Keep this provenance in asset records and use an explanatory caption where the context could mislead. Avoid generic solar panels, unrelated skylines, harsh HDR, mismatched photographic styles and repeated blog covers. Use one distinct image per editorial topic.

06 / Motion

Energy, held
in balance.

Motion should feel deliberate. Let compositions breathe and content arrive gently; keep the logo’s orientation stable and the reading experience calm.

Ambient / 18 seconds

Slow alternate drift, ±10 px. Supporting image scale: 1–1.05. No logo spin. Pause motion from the page header.

Reveal / 700 milliseconds

Opacity and 24 px upward arrival, once on entry. Ease: cubic-bezier(0.22, 1, 0.36, 1). Never hide essential content permanently.

Feedback / 180 milliseconds

Use a slight color change and 2 px lift for hover. Touch uses normal tap feedback; no hover-dependent information.

Static is a complete experience.

System reduced-motion disables animation and movement. Keep every specimen, navigation link and download available. No flashing, autoplay audio or scroll hijacking. The opening brand composition can be saved as a still PNG.

Download static poster

07 / Components & applications

One identity.
Every touchpoint.

Use a disciplined scale, simple controls and considered image crops. These application specimens show how the identity carries across formats.

Actions and feedback

Secondary link

48 px target height · 24 px horizontal padding · pill radius · weight 600. Keyboard focus uses a 3 px turquoise ring. Press removes the hover lift. Loading and disabled states prevent activation.

Property locationEmail address / error example

Enter a complete email address.

Component specimens only. No information is submitted.

Illustrative project summary

Site assessment

Show the current milestone, relevant context and next decision. Use verified information in a live project card.

Label / Value / Source / Updated internally

Illustrative project summary

Clear next steps.

Use the same hierarchy on dark surfaces. Bright brand color adds emphasis; it does not replace readable labels.

Website specimen

Good groundwork.
Clear possibilities.

Explore the brand

Conceptual land model in desktop application

Mobile specimen

Good groundwork.
Clear possibilities.

Conceptual land model in mobile application

Project brief / A4 proportion · Editable SVG

Editorial / 1080 × 1350 · Editable SVG

Layout rules

Use a 1,440 px content maximum; 20–64 px fluid gutters; a 4 px spacing base; 24–32 px card gaps; 12 px image corners and 16 px card corners. At 760 px, stack multi-column content. Keep logos on solid panels and body copy within 65 characters per line.

Supporting icons: simple 1.5–2 px strokes, rounded joins, consistent 24 px viewbox. Use familiar functional symbols; the brand mark is not a button icon.

08 / Handoff

Everything,
in one place.

Use the supplied files as the source of truth. The complete kit includes outlined and editable logos, fonts, icons, templates, tokens and this guide’s source.

Complete brand kitSVG + transparent PNG · fonts · templates · tokens · source Logo packPrimary, stacked, compact, wordmark and symbol in four variants Editable guide sourceHTML, CSS, JavaScript, artwork and generation scripts Design tokens / JSONCanonical color, type, spacing, motion and component values Design tokens / CSSMatching variables for website implementation Asset inventoryVersion, filenames, dimensions, provenance and use notes

Developer quick reference

{
  "semantic": {
    "text": "ink",
    "surface": "paper",
    "action": "ink",
    "actionText": "paper",
    "textSecondary": "muted",
    "surfaceAlt": "mist"
  },
  "font": {
    "family": "Manrope",
    "fallback": "Arial, sans-serif",
    "weights": [
      400,
      500,
      600,
      650,
      700
    ],
    "license": "SIL Open Font License 1.1; bundled with font files",
    "logo": "Sunland: weight 650; AMERICA: weight 500 with 0.37em tracking, centered beneath the visible Sunland lettering. Distributed logos use outlined lettering."
  },
  "motion": {
    "feedback": "180ms",
    "reveal": "700ms",
    "ambient": "18s",
    "ease": "cubic-bezier(0.22, 1, 0.36, 1)",
    "travel": "24px",
    "reduced": "Static; all content visible"
  },
  "layout": {
    "max": "1440px",
    "gutter": "clamp(20px, 4vw, 64px)",
    "mobile": "760px",
    "bodyMeasure": "65ch"
  }
}

Version 1.1 · October 2026 · Modern Classic selected by Pete; vector refinement and detailed usage rules prepared for review. Font licensing is included. Digital colors are sRGB; print requires proofing. Read the usage notes.

A brighterpoint of view.

Energetic, with purpose.

Clear, by design.

Grounded in the land.

Familiar energy.New clarity.

Give the logo room.

Small, still recognizable.

Bright accents.Quiet foundations.

One family.A confident voice.

The wordmark is artwork.

Available to the whole team.

Clarity buildsconfidence.

Clear over complex

Specific over sweeping

Grounded optimism

A useful next step

Message hierarchy

For landowners

For partners

For communities

A world withroom to grow.

Energy, heldin balance.

Ambient / 18 seconds

Reveal / 700 milliseconds

Feedback / 180 milliseconds

Static is a complete experience.

One identity.Every touchpoint.

Actions and feedback

Site assessment

Clear next steps.

Good groundwork.Clear possibilities.

Good groundwork.Clear possibilities.

Layout rules

Everything,in one place.

A brighter
point of view.

Familiar energy.
New clarity.

Bright accents.
Quiet foundations.

One family.
A confident voice.

Clarity builds
confidence.

A world with
room to grow.

Energy, held
in balance.

One identity.
Every touchpoint.

Good groundwork.
Clear possibilities.

Good groundwork.
Clear possibilities.

Everything,
in one place.