Retail storage does not mean only a battery inside a shop
NYSERDA’s PON 6004 description covers new distributed storage through participating contractors. Its retail category includes projects up to 5 MW and 20 MWh, either behind a customer’s meter or connected directly to the distribution network. Systems may stand alone or pair with on-site generation.
Ask the company to explain its proposal without relying on the word “retail.” Would it manage electricity for your building, occupy a separate part of your land or add equipment to an existing solar site? Request a drawing and a clear explanation of where electricity would go.
Identify the transaction being offered. Are you purchasing a battery, leasing an area to a developer or selling a parcel? Does the company also want permission to work with an electric account? Those requests may appear in different documents. Understand each before comparing a quoted saving with an annual land payment.
If you own vacant land, say so early. If the property is occupied, describe the buildings and current use. A project team should explain how its design fits the actual property rather than assume that every owner has a suitable building, account or connection.
Reference: NYSERDA: residential and retail storage funding opportunity, PON 6004

An incentive figure is not your rent
The funding description uses incentives per kWh and requires qualifying retail projects to provide customer value under a utility or NYISO tariff. These are project-program terms; they do not specify what a landowner receives.
Ask who would apply, who would receive any incentive and how it affects the offer to you. For a land lease, request option payments, operating rent, increases and payment dates in writing. If you are instead buying equipment, request the installation price, financing terms and a separate explanation of estimated bill savings.
Find out which amounts are promises and which are estimates. Does the quoted annual payment depend on an incentive, a future market price or the battery’s performance? Who bears a shortfall? Ask for a worked example using your agreement, including a delayed project and one that never gets built.
Do not compare dollars per kWh of battery capacity directly with dollars per acre of land. The units describe different things. Have the company explain the full payment schedule and the rights requested in return so you can compare offers on the same basis.
Reference: NYSERDA: residential and retail storage funding opportunity, PON 6004
| Figure in a presentation | What to request |
|---|---|
| Project incentive | Recipient, application status and conditions |
| Estimated bill savings | Assumptions, account affected and who receives savings |
| Option payment | Amount, reservation period and extension terms |
| Operating rent | Start event, schedule and conditions |
Check the current funding claim before accepting a deadline
NYSERDA’s dashboard explains that incentives are allocated in regional and market blocks, with open/closed status, rates and budget updated as applications arrive. A program’s existence is not evidence that a particular block remains available.
Ask the project team for the current source behind a funding claim and which region and market it uses. If it says an application has been accepted, request the application reference and an explanation of what that acceptance actually covers. Do not treat a presentation screenshot as a guarantee for a later submission.
An owner should also understand the consequence if the funding changes. Would the company proceed without it, change the design, reduce a payment or end the option? Ask when you would hear about that decision and how the property would be released.
If a company asks you to sign quickly because a block might close, leave time to review the land agreement. Ask which exact permission is needed now, what work remains and what happens if the application misses the claimed deadline. Your agreement should not leave an indefinite reservation period simply because a funding process is uncertain.
Reference: NYSERDA: retail storage incentive dashboard and block availability
Want to ask about your land?
Send the location and what you know. You don’t need a project plan.
Tell us about your landSeparate property authority from electric-account authority
Find out whose name is on the electric account if the proposal involves an existing service. The building owner, tenant and business operator may be different people. Ask which party must authorize data access, equipment work or enrollment and why.
Request a plain explanation of any account authorization. What information would be shared, with whom and for how long? Would it permit only review of usage records, or also changes affecting billing or participation? Have the account holder review that document rather than assume a landowner can sign for a tenant.
Discuss the arrangement if a tenant moves out, the property sells or the account changes. Would the battery continue operating? Who updates permissions, pays charges and receives notices? Put the answer alongside the lease or equipment agreement so the parties know what happens.
For an initial Sunland inquiry, provide contact details and the property location. Do not include passwords, account access codes or full billing records. If additional information becomes useful, we can explain what is needed before you decide what to share.
Map the work and the space your property must retain
A connection proposal should identify more than the battery cabinets. Ask where equipment, fencing, electrical lines, construction staging and access would go. Which parts are permanent and which would be used only during installation?
On an occupied property, mark delivery routes, tenant parking, emergency access and room for expansion. Tell the company about the periods when those spaces must remain usable. Ask how outages, construction vehicles and maintenance visits would be arranged and who pays for damage or disruption.
If batteries are proposed alongside solar, compare the request with existing agreements. Does the solar lease already allow the proposed equipment and connection work, or is the company requesting new rights? Ask who operates each system and who is responsible for shared access and removal.
Local permission and electrical connection still need their own review. Ask for the responsible municipality, utility and application references. A nearby line or an incentive category does not establish that the proposed layout can be approved or connected at an acceptable cost.
Send the property location and the question you want answered
Start with your name, email and phone number, then the address or useful location description, county and state. Add approximate acreage, a parcel reference or current use if known. Those additional property details are optional.
Tell Sunland whether you would consider a lease, a sale or only an initial conversation. If you have received an offer, mention whether it concerns a building battery, a separate distribution project or storage added to solar. You do not need to know the final technical design to ask about it.
Our form starts a development inquiry. It does not apply for a NYSERDA incentive, reserve funding, enroll an electric account or authorize work on your land. Use the official program resources for current program requirements and contacts.
Any further proposal would need its own review of land rights, current rules, connection costs and commercial fit. We can begin with the location and your goals, then identify what still needs to be established.
Questions landowners ask
Does retail storage have to sit behind my building’s meter?
No. NYSERDA’s funding description also includes direct distribution-network arrangements. Ask which design the company proposes.
Does a listed incentive determine what I receive for land?
No. Request your own option, rent or sale-payment terms and any conditions attached to them.
Does continuous application timing guarantee funding?
No. Check the current regional and market block and the actual application status.
Can I authorize access to a tenant’s electric account?
Do not assume so. Identify the account holder and the exact permission being requested.
Does submitting this form apply for the state incentive?
No. It starts a Sunland property-development inquiry, not a program application.
Sources & further reading
Sources checked 2026-10-05. Local rules and program details can change. Check the requirements for the actual project.